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P&G’s Master Perfumer says it answers cravings for in-person connections as society continues to evolve into a digital universe.
January 24, 2024
By: Christine Esposito
Editor-in-Chief
Febreze has released its third annual Scent of the Year: Romance & Desire. The scent—which combines notes of pink rose petals and champagne spritz—was designed to help ignite inner passion for connection and spark an intimate mood in every room, according to the Procter & Gamble billion-dollar brand, which last year marked its 25th anniversary. Febreze Air Mist in Romance & Desire The Febreze Fragrance Group, a division of expert perfumers within P&G’s Innovation...
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